21 Oct Recruiting Gen Z for Your Nonprofit: Understanding Their Values and Interests
Nonprofit organizations are at the crossroads of a rapidly evolving landscape influenced by technological advancements and shifting societal expectations. As baby boomers retire and millennials transition into leadership roles, recruiting younger generations, especially Generation Z, is becoming increasingly vital. According to experts, Generation Z is projected to make up about 30% of the U.S. workforce by 2030 and will surpass baby boomers in the workforce by the end of 2024. This demographic brings a fresh perspective and innovative ideas that can propel nonprofits forward in their missions. However, attracting and retaining qualified talent for nonprofit jobs presents unique challenges. The competitive nature of the job market, coupled with the specific demands of nonprofit roles, requires strategic efforts to appeal to Gen Z’s values and interests.
Understanding Gen Z’s Values and Interests
As the most diverse generation yet, Gen Z has distinct values and interests that set them apart from previous generations. To connect with this influential demographic, nonprofits must delve into their worldview and understand what truly drives their career goals and aspirations.
Who is Gen Z?
Generation Z, born roughly between 1997 and 2012, are true digital natives. Having grown up with the internet and smart devices, they are adept at navigating the digital world. This exposure has also shaped their worldview, making them more globally minded and conscious of societal issues. They value diversity and inclusivity and expect the same from the organizations they support or work for.
Passion for Social Justice and Equality
Gen Z is renowned for its fervor in advocating for social justice. They aren’t just passive supporters; they lead and participate actively in movements that champion human rights, mental health issues, equality, and systemic change with political issues. 91% say that they plan to volunteer for nonprofit organizations, with 84% supporting nonprofit organizations, charities, or causes in some way. Nonprofits that align their missions with these causes will naturally attract their attention and support.
Interest in Environmental Sustainability and Climate Change
The urgency of addressing climate change resonates strongly with Gen Z. They prioritize sustainability and demand accountability from organizations regarding environmental impact. Nonprofits focusing on environmental causes have a significant opportunity to engage this eco-conscious generation by aligning their projects and messaging with Gen Z’s values.
Importance of Transparency and Authenticity
Transparency and authenticity are non-negotiable for Gen Z. They expect organizations to be upfront about their missions, operations, and impacts. This generation is skeptical of corporate jargon and prefers straightforward communication. Nonprofits that foster transparency and engage in honest dialogue will build trust with them.
Digital Natives and Tech-Savvy Nature
Growing up in a digital world, Gen Z seamlessly incorporates technology into their daily lives. Thanks in part to the COVID-19 pandemic, hybrid and remote work models have become part of the norm for both the Gen Z and Millennial generations. They expect digital experiences to be smooth and engaging. Nonprofits can capitalize on this by leveraging social media platforms and digital tools to engage, recruit, and retain Gen Z supporters and volunteers.
Recruiting Gen Z to Your Nonprofit
Gen Z is redefining what it means to give back. This generation is more likely to support causes that align with their values and offer opportunities for personal growth. How can your nonprofit tap into this new era of giving and inspire younger candidates to become passionate advocates for your cause?
Effective Recruitment Strategies
Leveraging Social Media Platforms
To connect with Gen Z, it’s essential to meet them where they’re already spending their time: on social media. Platforms like Instagram, TikTok, and LinkedIn offer a wealth of opportunities to engage with this generation and touch on certain societal issues. Craft visually appealing and interactive content that resonates with their values and interests. Encourage user-generated content through challenges and story shares to foster a sense of community and authenticity.
Prioritizing Mobile-Friendly Experiences
Gen Z is a generation that lives on their phones. Ensure your organization’s website and applications are optimized for mobile devices to provide a seamless and user-friendly experience. You could even utilize artificial intelligence where necessary! Prioritize quick application processes and intuitive navigation to make it easy for them to get involved, without making it too time-consuming.
Offering Virtual Volunteer Opportunities
In today’s fast-paced world, flexibility is key. If possible, try to provide virtual volunteer options to accommodate the busy schedules and diverse lifestyles of younger generations. Utilize platforms like Zoom and Slack to facilitate collaboration and communication. Offer virtual training and meetings to ensure volunteers have the support they need to succeed in your mission and in their everyday lives.
Highlighting Opportunities for Growth and Development
Gen Z candidates are eager to learn and grow, with 67% wanting to work for organizations where they can learn skills to advance their careers. Showcase career advancement pathways and leadership opportunities to demonstrate your commitment to their professional development. Offer skill-building workshops and personal development programs to help them reach their full potential. By investing in their growth, you’ll attract and retain volunteers who are passionate about making a difference.
Creating a Relatable Organizational Culture
Embracing Diversity, Equity, and Inclusion
Generation Z values diversity, equity, and inclusion. Showcase your organization’s commitment to these principles by highlighting diversity within leadership and teams. Implement policies that promote equity and inclusivity, ensuring that everyone feels valued and respected.
Fostering a Collaborative and Innovative Work Environment
The new generation thrives in collaborative and innovative environments. Encourage open discussions and brainstorming sessions to foster creativity and teamwork. Support initiatives that allow for innovative problem-solving, empowering your team to contribute their unique perspectives and ideas.
Prioritizing Work-Life Balance
Recognizing the importance of work-life balance for younger candidates is crucial. Implement flexible work arrangements, such as remote work options and flexible schedules, to accommodate their needs and preferences. 72% of Gen Z prefers hybrid work environments, with a smaller percentage favoring fully remote work. By demonstrating your commitment to their well-being, you will create a more attractive and supportive workplace.
Leveraging Influencers and Brand Ambassadors
Partnering with social media influencers who resonate with younger generations can be a powerful way to reach a wider audience and connect on a deeper level. Identify influencers who align with your mission and values, and collaborate with them to create authentic and engaging content.
You can also empower your current young volunteers to share their stories and experiences on channels like LinkedIn and Instagram. By highlighting their unique perspectives and accomplishments, you can inspire others to get involved with your cause to tackle relevant social issues.
Regularly share updates on your organization’s successful initiatives and projects on social media channels. Use visuals and narratives to capture attention and maintain interest. By showcasing the positive impact of your work, you can inspire younger generations to become involved and support your cause.
Providing Impactful Volunteer Experiences
To attract and retain younger volunteers, it’s essential to offer meaningful and engaging experiences. Design projects with clear, measurable outcomes that align with the values and interests of your target audience. By focusing on causes that resonate with them, you’ll inspire them to become more invested in your organization.
In addition to meaningful projects, providing mentorship and networking opportunities can greatly enhance the volunteer experience. Pair volunteers with experienced professionals who can offer guidance and support. Host networking events and dinner parties to provide exposure to new perspectives and learning opportunities.
Finally, recognize and reward the contributions of your younger volunteers. Implement programs that acknowledge their achievements and offer awards or incentives for exceptional contributions. By showing your appreciation, you’ll encourage them to continue their involvement and become lifelong supporters of your organization.
Building Trust and Long-Term Relationships
To cultivate a strong and lasting relationship with your volunteers, maintain open communication and regular updates. Utilize newsletters, social media, and other channels to keep them informed about your organization’s activities and progress. Encourage feedback and dialogue to improve their experiences and demonstrate your commitment to their input.
Showcasing the tangible results and impact of their involvement is also important. Share regular reports that quantify the impact of volunteer efforts and highlight specific stories that demonstrate the positive differences they’ve made.
To foster continued engagement and loyalty, develop programs that offer ongoing opportunities for involvement. Establish alumni networks to connect past volunteers with current ones and provide opportunities for them to stay involved in the organization’s mission. By investing in these relationships, you’ll build a strong foundation for long-term volunteer support with Generation Z.
Scion Nonprofit: Your Partner in Discovering New Age Nonprofit Talent
Recruiting younger generations is essential for the sustainability and growth of nonprofit organizations. Their unique perspectives and skills can significantly advance mission-driven goals. At Scion Nonprofit, we are dedicated to helping nonprofits identify and engage with qualified nonprofit professionals. Our award-winning nonprofit recruitment services ensure organizations find the best candidates for their needs and their unique missions. By understanding and aligning with Gen Z’s values, nonprofits can build a dynamic workforce that drives positive change and fosters long-term impact. Get in touch with our nonprofit staffing and recruiting experts today and find the talent you need to make a difference!
About the Author
Patrick Chiotti (he/him) is an accomplished SEO writer and is currently the Marketing and Communications Specialist at Scion Staffing, bringing years of experience in SEO knowledge and a passion for writing to the Scion team. With additional experience in customer service roles, retail, and accounting, Patrick brings a unique set of knowledge and skills to his role while sharing the passion to continue learning about a wide range of topics so he can share his voice to a larger audience. Outside of Scion, Patrick spends his time as a football coach at the high school level and is passionate about teaching the game, while remaining a student to it. He is also a husband and father, and enjoys fitness, as well as a passion for cooking amazing food.
