19 Apr Top Nonprofit Trends for 2022
If you are operating, employed by, or are a donor for a nonprofit organization, you have likely noticed that things have changed in the past few years. As the pandemic forced many organizations to change not only their day-to-day work, but also how they approached fundraising, training, and connecting with donors, there have been countless shifts to how these organizations run. Below we address the top nonprofit trends we are anticipating in 2022 and beyond.
Virtual Events and Training
It’s no secret that video conferencing has been around for quite a while. But, as remote work and worldwide connections play into nonprofit organizations, video conferencing is here to stay.
According to FastCompany, An impressive 57% of people who watch a video for a nonprofit go on to make a donation for that organization. We are going to see more videos; interviews, fact sheets, among other inspiring and interactive clips to market and share fundraising options for organizations as staying nonprofit trends.
In addition to videos, virtual events for community and donor fundraising campaigns are quickly becoming the norm for organizations. Particularly hybrid events which give options for all comfort and availability levels, will benefit both in-person and virtual attendees complete with tech-driven experiences. Giving volunteers and donors the option to participate at the level that they feel comfortable with will give way to consistent participation, which is what your nonprofit needs. Moreover, giving your volunteers the option to gain ownership over a virtual event can alleviate the excuse of not having enough time as they no longer need to account for commute time and other barriers.
Virtual fundraising campaigns and events also give way to flexible options for giving, something in itself that is a trend on the uptick. Flexible options with payment choices through digital wallets via PayPal, Google pay, or other payment apps give new and current donors the power to quickly pull up stored information from the ease of their phones or mobile devices to donate, which they comfortable using for other online transactions.
Social Media & Marketing
According to Hootsuite, the average user spends about 35% of their total time using the internet on social media, and Facebook is still the world’s most popular social media platform. It currently has almost 3 billion global active users. Utilizing apps like Facebook and its counterpart, Instagram to build anticipation for your nonprofit’s upcoming events, a countdown to fundraising goals and to showcase key speakers and stories for your cause is a fantastic and perhaps a new normal way to connect with donors and potential donors.
The ability to like, share and create viral content is no longer just for influencers. Many organizations will utilize social media tools, as a nonprofit marketing trend, to create content that will grow their audience and following. In fact, 87% of nonprofits worldwide use social media. and of those users over 53% invest in a budget for their social media channels and usage. Whether it’s a video, static post, poll or interactive question and answer story, social media has provided a way for organizations to highlight their cause, their employees and their mission to a vast worldwide audience.
Another nonprofit marketing trend that we’ll see is one utilizing connections to ask for corporate donations. Due to the expanding options for giving it has recently reinforces upward trends in corporate philanthropy and thus strengthened the need for corporate partnerships. Additionally using social media to share QR codes (a growing way to give!) to display your giving landing pages share access to those who may not have had it before.
Diversity, Equity, and Inclusion
This likely isn’t the first time you have heard these key words and will not be the last. Diversity, Equity, and Inclusion (DEI) has become increasingly important to Nonprofits and Foundations in the past few years. According to a recent survey conducted by CapTrust: more than 69% of both public and private organizations and foundations consider diversity, equity, and inclusion (DEI) a priority for their organization. Regardless of the mission of the nonprofit, if DEI is not highlighted, it has proved to be a turn away for donor engagement as well as potential employees alike.
More specifically there are ample benefits of including DEI into your nonprofit. In a recent article by the San Diego Foundation, a major benefit of DEI is extending your outreach. As a nonprofit, you want to reach the masses, as many people as possible. Having a diverse team with equitable practices and inclusivity, your nonprofit will no doubt reach more people and be closer to reaching your goals.
Another benefit of including DEI is you create a culture based off diversity, equity, and inclusivity. Meaning- your nonprofit organization incorporates these values as the foundation for your hiring and operations practices, general policies, as well as creating opportunities for education and donor relations.
Nonprofits continue to navigate the ever changing landscapes of nonprofit trends that affect their organizations. As experts in Nonprofit Staffing and Recruitment, we invite you to learn more about working with Scion Nonprofit Staffing. Regardless of the nonprofit trends that happen, if you’re ready to hire exceptional staff, partner with us here!